Hanover / Munich, January 25, 2024 - O2 SURFTOWN MUC, the new sports and leisure highlight for Munich, is starting the new year with another cooperation partner. With immediate effect, Volkswagen Commercial Vehicles (VWN) is the "Official Mobility Partner" of the 20,000 square meter surf park, which is currently being completed in the north of the Bavarian metropolis. The cooperation package includes a comprehensive presence of Volkswagen Commercial Vehicles in the surf park itself as well as on the digital channels of O2 SURFTOWN MUC. In addition, VWN, whose portfolio includes the all-electric ID. Buzz, the Multivan, Caddy and Crafter, the Amarok pick-up and, last but not least, the California camper family, is providing the complete vehicle fleet for O2 SURFTOWN MUC.
O2 SURFTOWN MUC and Volkswagen Commercial Vehicles are now on the same wavelength: the new sports and leisure highlight just outside Munich has more than just a mobility partner with the commercial vehicle specialists from Hanover. Thanks to the cooperation, VWN has created a "representative office" for all old and new fans of the brand, who can now enjoy the surfing lifestyle together 365 days a year in the south of Germany. This underlines VWN's long-standing overall commitment as a "partner to surfers". Sandra Waidelich, Head of Marketing & Sales Experience at Volkswagen Commercial Vehicles: "Outdoor experiences have been part of our brand DNA from the very beginning and our products - above all our California family - embody a special attitude to life. They offer the perfect mix of style, functionality and individuality and also stand for the freedom to take a quick trip to the beach before work because the wind and waves are just right. That's why the cooperation with O2 SURFTOWN MUC just outside Munich is perfect for us and our customers."
Chris Boehm-Tettelbach, founder and CEO of SURFTOWN, adds: "VWN and surfing have always belonged together - the good old Bulli and all its successor models have been the surfmobile par excellence for generations: you can get to the most remote places in the world with them, they have enough space for all your equipment and they offer the comfortable option of staying overnight directly on the beach or in the countryside. I am therefore delighted to continue this story with our partnership."
On the O2 SURFTOWN MUC site, Volkswagen Commercial Vehicles will be visible with a large outdoor presentation area that makes the brand and models directly tangible for all surfers and visitors all year round. Other touchpoints include the XXL LED wall on the long side of the 180-meter-long surf pool and all screens on the surf park grounds. Volkswagen Commercial Vehicles will also be integrated into all digital channels of O2 SURFTOWN MUC in future, i.e. on the website and social media platforms, for which joint content will also be produced. The partnership will initially run for two years.
Press contact O2 SURFTOWN MUC
dot.communications
Martina Euchenhofer
Phone: +49 89 530797-23
[email protected]
Press contact Volkswagen Commercial Vehicles
Markus Arand
Tel: +49 (0) 152 8864027
markus.arand@volkswagen.de
