In 2017, TUDOR launched their #BornToDare campaign, encompassing both the history of the brand and its values. It tells of adventurers who achieve extraordinary things on land, ice, air, and water, with a TUDOR watch on their wrist.
TUDOR's #BornToDare spirit is reinforced worldwide by world-class brand ambassadors and partnerships that are committed to pushing the limits. The partnership with Surftown embodies this commitment to the core, as it is the daring of and passion for the sport of surfing that unites Tudor and Surftown. As Official Timekeeper @O2 SURFTOWN MUC, TUDOR deepens its commitment to the sport of surfing. A sport in which timing is everything and every second counts.